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About me
Hi, I’m Efrat Shani – a creative mentor, artist, photo therapist, and international facilitator.
I move between art and healing, intuition and structure, personal and collective transformation. My work centers on seeing and being seen—through photography, storytelling, and deep self-reflection.
For over 25 years, I’ve led workshops, retreats, and mentoring programs that merge visuals, mindfulness, and human connection. I believe images can reveal, heal, and transform, and my work creates spaces for deep self-exploration.
As the co-founder of Points of You®, a globally recognized creative development tool translated into 32 languages, I spent 15 years designing its tools, programs, and workshops. As Head of Training and Development, I led international programs, shaping their global impact. After the pandemic, I felt called to a new chapter, one focused on deepening my personal and professional evolution.
**All photography by Yael Ilan
My Approach:
Visual Therapy™ & Creative Vision Mentoring
At the heart of my work is Visual Therapy™, a method I developed that uses photography as a tool for self-inquiry, emotional processing, and creative transformation. Through mindful observation, creative exploration, and deep storytelling, I help individuals and professionals reconnect with themselves, their emotions, and their unique perspective on the world.
Alongside my group work, I offer personalized 1:1 mentorship for creators, visionaries, and changemakers who feel a calling to bring something meaningful to life—whether it's a method, a product, a project, or a personal journey. My approach blends deep insight, structured strategy, and creative intuition, guiding you through the process of shaping your ideas into something tangible and impactful.
This is me
Phototherapist, Creative Mentor, Artist and Queen of my own life. I move between visuals and words, where creation heals and healing creates. Life is my canvas and my camera is my mirror. I’m here to inspire you to see yourself with kind eyes, and to share my endless love for yoga and crafts.
Visual Therapy™
Visuals are a gateway to self-discovery. By observing and creating with images, symbols, light, and shadow, we access hidden emotions and deeper narratives. Cultivating a kind gaze allows healing, creativity, and presence. This method invites a journey of exploration through the language of visuals.
Let's Talk!
Please feel welcome to share. What are you working on? What are your dreams? Write me.
